Reinaldo, Digital Strategist for Physicians
Reinaldo · Digital Strategist for Physicians

Medical Websites

With technical structure and strategic content that turns visitors into booked appointments.

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Acquisition channels

How do patients find your website?

A well-positioned website receives visits from multiple channels simultaneously. Each one plays a role in the patient's journey.

Organic Google (SEO)
Patients who search for your specialty and find you in Google's organic results.
Google ADS
Patients who click your ad at the top of Google when searching by specialty or city.
AI Tools (ChatGPT, Gemini, Perplexity)
Patients who ask an AI which doctor to see and receive your name as a recommendation.
Google Business Profile
Patients who search "doctor near me" and find you on Google Maps.
Instagram
Followers who click the bio link after engaging with your social media content.
Referral
Referred patients who visit the website to verify credibility before making contact.
Direct link
Patients who received the link via WhatsApp, email or printed materials and access directly.
The problem

Does this sound familiar?

Most physicians have had a website. Few have had one that actually brought patients.

"I have a website but don't appear on Google"
Without SEO, your website only exists for those who already know you. Patients searching for your specialty never find you.
"My website looks terrible on mobile"
Over 70% of searches for physicians happen on mobile. A slow or broken mobile site loses most of your traffic.
"Visitors come and leave without booking"
No clear button, no call to action, no conversion structure. Visits become statistics, not appointments.
"I don't appear on ChatGPT or Gemini"
Patients are already asking AI tools which doctor to see. Without structured content, you simply don't exist in that answer.
"My website has no relevant content"
Google prioritizes websites that answer real questions. Without content, no visibility, no authority.
"I rely only on Instagram"
The patient who books an appointment searches on Google before deciding. If you don't show up there, you lose the very audience you warmed up on social media.
The solution

What makes a website truly functional

É construído para converter.

Infrastructure
Hosting, domain and server environment configured for speed, stability and uptime.
Clean, fast code
Technical build that ensures speed, security and perfect readability by Google and AI tools.
HTTPS, SSL & security
Secure, certified website that builds trust from the very first visit.
UX/UI
Patient-centered design with clear visual hierarchy, intuitive navigation and an experience that conveys credibility from the very first scroll.
Mobile first
Responsive design that works perfectly on any screen, especially mobile.
SEO & AIO from day one
Structure that ranks on Google and ensures AI tools cite you when patients ask.
Useful, Optimized Content
Pages and articles that answer real patient questions and build medical authority.
Portfólio

Websites that are generating patients

Optimized websites, positioned physicians, patients arriving.

drataissaraceno.com.brDra. Taís Saraceno — Cirurgia Plástica Pós Gestação
juliamelo.com.brDra. Julia Melo — Cirurgia Plástica
juliamelo.com.br/motiva-preserveDra. Julia Melo — Mamoplastia com Motiva Preserve
barbaragoldoni.com.br/ninfoplastiaDra. Barbara Goldoni — Cirurgia Plástica Íntima
barbaragoldoni.com.br/clitoroplastiaDra. Barbara Goldoni — Cirurgia Plástica Íntima
guilhermeguardiamattar.com.brDr. Guilherme Guardia — Cirurgião Plástico
drluiscarlostavares.com.brDr. Luís Carlos Tavares — Cirurgião Plástico
edmarminchio.com.brDr. Edmar Minchio — Cirurgião Plástico
drtommymermerian.com.brDr. Tommy Mermerian — Cirurgião Plástico
drrafaelagra.com.brDr. Rafael Agra — Cirurgião Plástico
Testimonials

What physicians are saying

TS
Dra. Taís Saraceno
Plastic Surgery

"Reinaldo has done very consistent work. We do SEO together and I've been receiving patients through organic traffic. And I believe we'll keep growing."

GG
Dr. Guilherme Guardia
Plastic Surgeon

"Reinaldo is a standout professional. Dedicated, always available and extremely experienced in SEO. I highly recommend him!"

BG
Dra. Barbara Goldoni
Plastic Surgeon

"Reinaldo is fully committed to every project. He proactively suggests improvements and consistently delivers new solutions. Strongly recommended!"

EM
Dr. Edmar Minchio
Plastic Surgeon

"Reinaldo is exactly the SEO professional you need to grow. Transparent, dedicated and focused on results. You can trust him."

LH
Dra. Luiza Hassan
Plastic Surgery

"From the very beginning, he was extremely attentive, always ready to listen to my needs and offer creative solutions. I recommend him!"

CL
Dr. Cássio Leão
Plastic Surgeon

"Reinaldo is a top-notch professional! The first one who actually explained and delivered a premium service that makes sense. I recommend him!"

DC
Dra. Delane Cavalcante
Plastic Surgeon

"Wonderful! Reinaldo is a one-of-a-kind professional. He loves what he does and that makes all the difference. I'm so glad I found him."

LB
Dr. Luan Barros
Plastic Surgeon

"Excellent professional! Objective, responds to messages quickly and delivers on time. I recommend him!"

TS
Dra. Taís Saraceno
Plastic Surgery

"Reinaldo has done very consistent work. We do SEO together and I've been receiving patients through organic traffic. And I believe we'll keep growing."

GG
Dr. Guilherme Guardia
Plastic Surgeon

"Reinaldo is a standout professional. Dedicated, always available and extremely experienced in SEO. I highly recommend him!"

BG
Dra. Barbara Goldoni
Plastic Surgeon

"Reinaldo is fully committed to every project. He proactively suggests improvements and consistently delivers new solutions. Strongly recommended!"

EM
Dr. Edmar Minchio
Plastic Surgeon

"Reinaldo is exactly the SEO professional you need to grow. Transparent, dedicated and focused on results. You can trust him."

LH
Dra. Luiza Hassan
Plastic Surgery

"From the very beginning, he was extremely attentive, always ready to listen to my needs and offer creative solutions. I recommend him!"

CL
Dr. Cássio Leão
Plastic Surgeon

"Reinaldo is a top-notch professional! The first one who actually explained and delivered a premium service that makes sense. I recommend him!"

DC
Dra. Delane Cavalcante
Plastic Surgeon

"Wonderful! Reinaldo is a one-of-a-kind professional. He loves what he does and that makes all the difference. I'm so glad I found him."

LB
Dr. Luan Barros
Plastic Surgeon

"Excellent professional! Objective, responds to messages quickly and delivers on time. I recommend him!"

Reinaldo, Digital Strategist for Physicians

Building the Digital Presence
of Successful Physicians

Reinaldo Souza, Digital Strategist

I'm passionate about the healthcare world. Although my father wanted me to become a physician, I followed a different path — technology and marketing. Over time, I realized I could significantly contribute to the journey of many physicians, both in Brazil and beyond its borders.

I've been working professionally in digital since 2005. Before that, I was an IT instructor between 2002 and 2006, teaching web design, HTML, CSS and digital tools. My first degree was in Data Processing in 2000, where I fell in love with technology and the internet.

Throughout my career, I've worked with major brands, multinationals and advertising agencies. Today I work exclusively with healthcare professionals, helping physicians achieve concrete results with digital strategies that actually work. Seeing my clients succeed is what drives me every day.

In digital since 2005 SEO & AI Optimization Google ADS Website Creation Former IT Instructor
Frequently asked questions

Frequently asked questions

What is web hosting and do I need to worry about it?
Hospedagem é o servidor onde o seu site fica armazenado. Sem ela, o site não fica no ar. I handle all technical hosting aspects for my clients, including server configuration, security and SSL certificate (HTTPS).
How does domain registration work?
O domínio é o endereço do seu site, como drseunome.com.br. O registro é feito no Registro.br para domínios .com.br e tem renovação anual. Auxilio na escolha do melhor domínio para o seu posicionamento e cuido de todo o processo.
How long does it take to appear on Google?
Sites novos costumam levar de 3 a 6 meses para ganhar relevant organic positions. This timeframe can be shortened with a consistent content strategy and solid technical setup from day one.
What's the difference between SEO and Google ADS?
SEO é posicionamento orgânico, você aparece no Google sem pagar por clique, mas leva tempo para consolidar. Google ADS aparece imediatamente, mas só funciona enquanto há investimento ativo. O ideal é usar os dois: ADS para resultado imediato enquanto o SEO cresce.
Will my website appear on ChatGPT and Gemini?
Yes. Websites with relevant content, solid technical structure and progressively built authority are recognized and recommended by AI tools. É o que chamamos de AIO, Artificial Intelligence Optimization, e faz parte da estratégia desde o início.
Do I need a website if I already have Instagram?
Yes. The patient who books an appointment searches Google before deciding. If you don't show up there, you lose the audience you warmed up on social media. Your website is the final destination of your entire digital strategy.
PRÓXIMO PASSO

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